What’s the Optimum Length for a Webinar?

February 11, 2009

OR What If You Held a Three-Hour Webinar and Nobody Stayed?

Third Sector New England is offering a new training series to help nonprofits navigate the economic downturn — and use this time of change to decide if they need to retool and refocus their strategic direction. The trainings, which are three hours in length, are being offered for free to people anywhere in the country.

Therefore, we are offering these sessions as both an in-person opportunity and as a hybrid webinar or conference call. Obviously, webinars are rarely more than an hour in length. So we are grappling with how to:

  • Make this venture affordable for us (as the minute plan could break the bank quickly).
  • More important, make the webinar experience useful, educational and enjoyable for remote participants.
  • Make sure the remote feature adds to and does not detract from the experience for in-person attendees.

Have any of you dealt with turning a long training workshop into a shorter webinar or call-in experience for remote participants? How have you structured these trainings, so that the remote folks could sign off in a place that gave them a fulfilling experience and caused the least disruption for the presenter and in-person participants?

Or have you found that people were willing to participate for a two- or three-hour training?
I look forward to your insights.

One Response to “What’s the Optimum Length for a Webinar?”

  1. sjkistler Says:

    In order to up the affordability, might I suggest using gotowebinar – rather than a per minute cost, it is a flat fee per month that is quite affordable. You can also use freeconferencecall.com (have used this well) or the gotowebinar voip service (haven’t tried this) and then have free voice – those attending pay only for a standard outgoing call.

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