March 11, 2009
I’m in the thick of creating a 2008-2009 annual report, and the question I pose to other nonprofit communications professionals is, Why do we keep producing these things, and does anyone bother to read them anymore anyway?
Why do I pose the question? Well. if you enter the question, Does anyone still read nonprofit annual reports? in a Yahoo or Google search, some of the items that come up suggest that annual reports are so last century. BUT, and this is a big but, the writers of these posts tell us that donors still care about what you are doing, who you are serving and your impact.
So, the question is, How do you provide this critical information to funders in a way that keeps the information lively and informative.
My colleagues tell me to consider a video annual report. Or you can try the four-page, keep it short and only discuss impact report. I also saw a report earlier this year that chronicled one young man’s journey thanks to the help he received from a nonprofit.
What advice can you folks give me and each other on the best way to create a relevant annual report in the “keep it simple and short” era? I’d love your help!
January 31, 2009
So, Larry King and company have proclaimed, “It’s in to be Black.” He explained, laughingly (and that’s the part that really got me), on one of his recent shows that his eight-year-old son wants to be Black.
When did it become appropriate for people in the news business to joke about race like bad comedians on cable networks?
So, I guess I wasn’t in before?
First, King is suggesting that being Black was out until he decreed otherwise. As a Black American, I’ve always thought that being Black was in. I either felt sorry for or angry at those pathetic people who acted otherwise – the people that unwittingly helped to galvanize the Civil Rights movement and the centuries-long activism (most of it left out of the history books) that came before it.
September 4, 2008
You need 360 degree feedback when managing communications projects.
I’ve been a PR flack for three decades.* I know this work inside and out, and I’m even getting up to speed when it comes to some of the newer communications technologies being embraced by our field (because they are being embraced by our stakeholders).
But I have to admit that sometimes I realize during a communications campaign that the most basic communications — that with the internal stakeholders — has been insufficiently nurtured.
August 20, 2008
It’s been interesting, as a relative techno-newbie, to work on the Third Sector New England Vlog Project with people like Steve Garfield, Deb Finn and Bethany Ramirez, folks who are in the thick of the Web and Web 2.0 (maybe 3.0!) revolution. It can be intimidating, as a person who cut her teeth in the print, pre-computer design and production days, to help to conceptualize a project that requires me to think through pre-production, “talent” prep, final production and distribution for a completely different mode information sharing.