January 14, 2011
I’ve spent most of the nonprofit portion of my career as a communications professional supporting the programmatic core of organizations. But I have also worked directly in program departments, creating and growing grassroots initiatives in the field.
While both program and communications staff are passionate about their work – and the mission of the organization they serve – there are often times when the two groups seem to be operating in two different worlds. As a communications staffer, I used to think, Why don’t the program people get it.
Then I went to work as acting deputy director of programs. After a few months, when my former communications staffers came to me with excellent ideas for promoting program work, I thought to myself, Why don’t the communications staff members get it?