September 4, 2008
You need 360 degree feedback when managing communications projects.
I’ve been a PR flack for three decades.* I know this work inside and out, and I’m even getting up to speed when it comes to some of the newer communications technologies being embraced by our field (because they are being embraced by our stakeholders).
But I have to admit that sometimes I realize during a communications campaign that the most basic communications — that with the internal stakeholders — has been insufficiently nurtured.