Massachusetts nonprofit social media survey

Being very interested in how nonprofits are using social media ourselves, we’d like to pass along a survey whose results we look forward to seeing.

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Talance is launching the Massachusetts Nonprofit Social Media Survey, whose objective is to gauge how Massachusetts nonprofits are using social media.

The results will help delineate where nonprofits fall in social media adoption rates, how that varies (for example by the size of the org), and what kind of benefits they’re receiving from their efforts. The findings will provide solid practical value for nonprofits that want to benchmark their own practices.

The survey will be open until Nov. 21, 2008.

Anyone can receive a free executive summary of the survey results when they become available this winter. Every organization that submits a completed survey will receive a complimentary copy of the full survey report, available in February.

Using Google Analytics?

Google Analytics now offers benchmarking statistics. Google looks at the data to determine which category it belongs in, and then removes any identifying information so that your data is anonymous when it goes into the benchmarking aggregate.

However, “for sites of a similar size, a category of industry verticals can be chosen when there is a sufficient number of accounts in that category.” Which means in order to compare your statistics to an appropriate category, there have to be enough organizations signed up.

So if you’re already using Google Analytics, sign up! (Especially any nonprofit capacity building organizations out there…) Hopefully they’re not too far off from being able to flesh out a nonprofit vertical – you could be the last organization they need to add a category.

(For now, categories under “Society” hold the most promise.)