Annual Reports: Why Bother?

I’m in the thick of creating a 2008-2009 annual report, and the question I pose to other nonprofit communications professionals is, Why do we keep producing these things, and does anyone bother to read them anymore anyway?

Why do I pose the question? Well. if you enter the question, Does anyone still read nonprofit annual reports? in a Yahoo or Google search, some of the items that come up suggest that annual reports  are so last century. BUT, and this is a big but, the writers of these posts tell us that donors still care about what you are doing, who you are serving and your impact.

So, the question is, How do you provide this critical information to funders in a way that keeps the information lively and informative.

My colleagues tell me to consider a video annual report. Or you can try the four-page, keep it short and only discuss impact report. I also saw a report earlier this year that chronicled one young man’s journey thanks to the help he received from a nonprofit.

What advice can you folks give me and each other on the best way to create a relevant annual report in the “keep it simple and short” era? I’d love your help!

Simone Joyaux, Donor Centric Fundraising (2/2)

Denise Moorehead and David Tames continue their conversation with Simone Joyaux, begun in the previous episode.

Listen to the interview (8:56):

or Download (8:56, MP3, 6.9MB)

Or read the transcript at http://www.tsne.org/articles/donor_focus_2.

Simone Joyaux, Donor Centric Fundraising (1/2)

Denise Moorehead and David Tames talk with Simone Joyaux, an internationally renowned fundraiser who is among the presenters at the Nonprofit Capacity Building Training Series. The series covers fundraising, leadership development, strategic communications, program development, financial literacy and more.

Listen to the interview (12:24):

or Download (12:24, MP3, 11.4MB)

Or read the transcript at http://www.tsne.org/articles/donor_focus_1.

Onward to Part II