April 9, 2009
Unless you’ve been circling the earth on the International Space Station for the past six months, you know that President Barack Obama signed the 407-page American Recovery and Reinvestment Act (ARRA) of 2009, better known as the Stimulus Plan, into law on February 17.
We all know about the huge cost of the act – $787 billion dollars in spending (16) and tax and related provisions (7), the political wrangling before and after its passage and signing, and the large number of funding opportunities (34).
Nonprofits Need to Act Now
All stimulus funding is scheduled to expire in fiscal year 2011 – as stimulus funds are, as the name suggests, intended to be temporary, one-time injections of cash aimed at reviving the economy as quickly and efficiently as possible. The funds have been allocated to help people through the current economic meltdown and are not intended to morph into ongoing governmental assistance programs.
March 11, 2009
I’m in the thick of creating a 2008-2009 annual report, and the question I pose to other nonprofit communications professionals is, Why do we keep producing these things, and does anyone bother to read them anymore anyway?
Why do I pose the question? Well. if you enter the question, Does anyone still read nonprofit annual reports? in a Yahoo or Google search, some of the items that come up suggest that annual reports are so last century. BUT, and this is a big but, the writers of these posts tell us that donors still care about what you are doing, who you are serving and your impact.
So, the question is, How do you provide this critical information to funders in a way that keeps the information lively and informative.
My colleagues tell me to consider a video annual report. Or you can try the four-page, keep it short and only discuss impact report. I also saw a report earlier this year that chronicled one young man’s journey thanks to the help he received from a nonprofit.
What advice can you folks give me and each other on the best way to create a relevant annual report in the “keep it simple and short” era? I’d love your help!
January 31, 2009
So, Larry King and company have proclaimed, “It’s in to be Black.” He explained, laughingly (and that’s the part that really got me), on one of his recent shows that his eight-year-old son wants to be Black.
When did it become appropriate for people in the news business to joke about race like bad comedians on cable networks?
So, I guess I wasn’t in before?
First, King is suggesting that being Black was out until he decreed otherwise. As a Black American, I’ve always thought that being Black was in. I either felt sorry for or angry at those pathetic people who acted otherwise – the people that unwittingly helped to galvanize the Civil Rights movement and the centuries-long activism (most of it left out of the history books) that came before it.
September 4, 2008
You need 360 degree feedback when managing communications projects.
I’ve been a PR flack for three decades.* I know this work inside and out, and I’m even getting up to speed when it comes to some of the newer communications technologies being embraced by our field (because they are being embraced by our stakeholders).
But I have to admit that sometimes I realize during a communications campaign that the most basic communications — that with the internal stakeholders — has been insufficiently nurtured.
August 29, 2008
While crafting interview questions for a new position at TSNE, the online communications associate, I added a question asking candidates how much experience they had with SEO (search engine optimization). Of course, SEO means, according to Wikipedia, the process of improving the volume and quality of traffic to your website from search engines via “natural” (“organic” or “algorithmic“) search results for targeted keywords.
June 25, 2008
Five Tried and True Ways to Pitch the Media on Your Nonprofit’s Issues
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit organizations are apt to be working on, issues related to ensuring equity, building sustainable communities and respecting diversity.
So what works and what doesn’t when it comes to pitching story ideas to traditional print and electronic media? Take this short (Tried and) True or False quiz, and see if you can add any tips to your media pitching toolkit.
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