Search Engine Optimization

SEO has been on our minds here at TSNE, and we’re excited to kick-off a more concerted SEO campaign this afternoon.

We’ve read a lot about SEO, and we’ve hosted a series of articles about it. It was certainly interesting to post an article and then realize - d’oh! we’re not doing x ourselves! - as we sat down to integrate the lesson learned.

But what we haven’t done yet is take a more systematic approach to our SEO, and build in techniques from the ground up. We’re so often putting up content under an immediate deadline that SEO is an afterthought.

Today we have a meeting with an outside consultant so we can finally start pulling all these pieces and techniques together in a comprehensive way. With the redesign in the works, this is the perfect opportunity to really practice what we preach. We’ll soon have some new content that we’ll be able to work with, and remap our brains to automatically think of SEO when posting.

I’m quite excited. We look forward to sharing what we learn.

Pitching to the Media: Batter Up!

Five Tried and True Ways to Pitch the Media on Your Nonprofit’s Issues

You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit organizations are apt to be working on, issues related to ensuring equity, building sustainable communities and respecting diversity.

So what works and what doesn’t when it comes to pitching story ideas to traditional print and electronic media? Take this short (Tried and) True or False quiz, and see if you can add any tips to your media pitching toolkit.