Using Google Analytics?
June 26, 2008
Google Analytics now offers benchmarking statistics. Google looks at the data to determine which category it belongs in, and then removes any identifying information so that your data is anonymous when it goes into the benchmarking aggregate.
However, “for sites of a similar size, a category of industry verticals can be chosen when there is a sufficient number of accounts in that category.” Which means in order to compare your statistics to an appropriate category, there have to be enough organizations signed up.
So if you’re already using Google Analytics, sign up! (Especially any nonprofit capacity building organizations out there…) Hopefully they’re not too far off from being able to flesh out a nonprofit vertical – you could be the last organization they need to add a category.
(For now, categories under “Society” hold the most promise.)